view extract 2'04"  View extract

selected films

 

Associations
(1975)  7 mins. Colour. Sound. 16mm.

Images from magazines and colour supplements accompany a spoken text taken from ‘Word Associations and Linguistic Theory’ by Herbert H Clark.  By using the ambiguities inherent in the English language, Associations sets language against itself.  Image and word work together/against each other to destroy/create meaning.

"Associations is a straightforward rebus (a game in which words are replaced by pictures).  But the text is so dense (contemporary linguistic theory) and the combination of visual puns so extensive that a simple, unique reading of the film is impossible." 
A.L. Rees, Unpacking 7 Films programme notes.